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The Magic of Maui

Welcome to Maui! Year after year, travellers vote Maui the "World's Best Island". That kind of praise is nothing new. Famed as one of the most romantic and magical places on earth, Maui's reputation actually has its origins deep in the mists of time.

When you uncover the legends of Hawaii, one name towers above all — Maui, the demigod. Long ago, Maui looked upon the people of his island. He saw that the days were too short for them to finish their work and enjoy life because the sun flew so swiftly across the sky. Maui therefore hid in the crater of the island's highest mountain and snared the fierce sun god, making him promise to travel more slowly. To this day, the sun keeps his word and even makes his home in Mt. Haleakala, the "House of the Sun". The legends of Hawaii still live on the Magic Isle of Maui, because the ancient culture that fostered those legends is more alive and vibrant than ever.

Maui at a glance

Principal City: Wailuku
Summit: Mount Haleakala, 10,023 ft.
Land Mass: 727 sq. miles
Flower: Loke-lani
Colour: Pink
Nickname: The Magic Isle
Population: 117,644
Tourist Information Maui:
Maui Visitor Association, 1727 Wili Pa Loop, Wailuku, HI 96793

Voyaging canoes, hula, chanting and the musical Hawaiian language itself. And everywhere you look the pride in Maui's past and optimism about her future can be seen in the faces of her warm, friendly people. And there is something more, something you can feel everywhere, in the breathtaking natural wonders, in the incomparable harmonies of sky and sea, in the fragrant flowers and cascading waterfalls. Some call it magic, some call it aloha, some just call it Maui.

Every area of Maui is so astonishingly different in climate, culture and geography from every other that touring Maui is like visiting seven islands in one.

The Vacation of a Lifetime ... Every Time

In the 1800s, Mark Twain wrote rapturously of his vacation on Maui "... I went to Maui to stay a week and remained five. I never spent so pleasant a month before or bade any place goodbye so regretfully. I have not once thought of business, or care or human toil or trouble or sorrow or weariness ... and the memory of it will remain with me forever."

Today travellers from all over the world know that there is still no experience quite like that found on the Magic Isle. The truth is, every time you come to Maui she welcomes you anew, every time you leave she will call you back. And that's the real magic of Maui.

Five Mauis are Better Than One

Many people come to Hawaii believing the islands are so near to each other that they can be visited by boat. In fact, only in Maui County do Hawaiian islands lie so close that it seems you can reach out and touch them. Molokai, Lanai, the islet of Molokini and uninhabited Kahoolawe all group around Maui's southern and western shores, providing a scenic bounty no other locale in Hawaii can rival. Both Molokai and Lanai can be reached by Hawaii's only ferry service.